Edit Content
Search
[give_form id="19690"]

Learn about a new option to treat Stress Urinary Incontinence.

Stress Urinary Incontinence, the type of incontinence that happens when you exert any type of pressure on your bladder or pelvic floor, happens to millions of American women. The pesky leaks can show up unexpectedly, whether you’re laughing at your best friends joke, or doing a jumping jack in your Tuesday morning workout class.

Peeing your pants something that almost no one wants to admit to. But unfortunately it happens a to a lot of us. And, even worse, many women choose to do nothing about it, chalking it up to a normal part of getting older.

So let’s set the record straight – bladder leakage is not a right of passage as we age, nor is it something that you should live with. It’s a medical condition that deserves to be treated, because while it might be common, wetting yourself regularly is not normal.

There are many things that can contribute to SUI. Anytime the pelvic floor is weakened or compromised it can cause the muscles to be a bit lax, making it harder for you to hold in urine.  A common cause is, of course, childbirth – especially if you delivered vaginally.  The mere act of carrying a baby around for nine months and then delivering it can make your muscles weak and even cause some nerve or tissue damage that make you more prone to leaks.

But other things can cause damage too – being overweight puts extra pressure on the pelvic floor, causing it to weaken.  As does having a chronic cough (commonly seen in long-time smokers). And any other type of surgery that may have touched the pelvic floor may make you more susceptible.

Our pelvic floor does also naturally weaken a bit as we age. Most people don’t pay much attention to their pelvic floors, which can cause problems later in life.

The pelvic floor is a muscle, and like any other muscle in the body, it needs to be strengthened in order for it to do its job. If you’ve had damage to the pelvic floor at some point in your life, like during childbirth, you may have already put it in a state of weakness, even if you didn’t immediately have any problems like incontinence.

But without treating it, gravity can continue to weaken the pelvic floor and can lead to things like incontinence, or other types of pelvic floor disorders.

All that being said, it’s important to note that while incontinence may happen more often when we’re older, it can strike anyone at any age. New moms may be just as susceptible to experiencing bladder leaks as someone who gave birth 30 years ago.

The good news is there are many options to treat it. One of the newest options is a product called INNOVO.

INNOVO

INNOVO: A new product for Stress Urinary Incontinence

New to the scene is a product from Atlantic Therapeutics called INNOVO.  INNOVO is the first wearable, active and truly non-invasive solution to treat stress urinary incontinence. INNOVO is cleared by the FDA, and provides women a safe, clinically effective solution that treats the root cause, not just the symptoms of bladder weakness.

How it works.

INNOVO’s Multipath technology delivers 180 gentle pulses, strengthening the pelvic floor during each 30-minute session.

The device is cleverly hidden in a pair of easy-to-slip on shorts that deliver 180 pulses to stimulate muscle contraction. INNOVO shorts are comfortable and are made of breathable, skin-friendly material, which come in a range of sizes.

INNOVO is highly effective. It’s been proven to clinically treat SUI when used for 30 minutes a day, five days a week for 12 weeks. In fact, 80% of users found that INNOVO significantly improved their quality of life. After just 4 weeks, 80% of INNOVO users saw significant improvement and after 12 weeks of use, 87% of reported being dry or nearly dry.

The best part? You’re able to use INNOVO in the comfort of your own home.

INNOVO is now available! Talk to your doctor or PT about this innovative new product and learn how you can start using it to address Stress Urinary Incontinence.

Learn more about INNOVO here.



SUI Treatment Tracker

SIGN UP TO RECEIVE THE SUI TREATMENT TRACKER!

Have you started treatment for SUI? Sign up to receive our SUI Treatment Tracker and keep track of your progress! This 6 week program will help keep you on track and will help determine how your treatment is working.
Sign Up To Download The SUI Treatment Tracker Here!

Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Related Articles

Saving Money Blog

The Financial Impact of Incontinence: Costs You May Not See

Incontinence is often discussed in terms of symptoms and quality of life but for many people, it also brings a steady (and sometimes surprising) financial burden. Beyond the obvious cost of pads, protective underwear, and skin-care products, there can be added expenses from laundry, missed work, caregiving needs, and medical visits. The good news: understanding where the costs come from is the first step toward reducing them—and getting the right treatment can be a cost-saver, not just a health improvement.

Talking To doctor Blog article

Speaking Up About Incontinence

For many people living with bladder leaks, the hardest part isn’t the symptoms themselves.
It’s deciding to talk about them.
Bladder leaks can feel too small to mention, too embarrassing to explain, or not “serious enough” to justify a doctor’s visit. Many people quietly manage symptoms for years—adjusting their routines, limiting activities, and hoping things don’t get worse.
If this sounds familiar, you’re not alone. And you’re not wrong for feeling this way.

NAFCIncontinenceByNumbers2026

Incontinence by the Numbers

How common it is, why it’s increasing, and what an aging population means for patients and families
Incontinence is often treated as something people should keep private — but the reality is that it’s extremely common, and it affects millions of Americans every day.
As our population ages, especially with Baby Boomers entering older adulthood, more people are living with bladder and bowel control problems. That means more patients seeking answers, more caregivers providing support, and greater impact on families and the healthcare system.
Understanding the numbers helps reduce stigma — and reminds people that they are not alone and help is available.

Saving Money Blog

The Financial Impact of Incontinence: Costs You May Not See

Incontinence is often discussed in terms of symptoms and quality of life but for many people, it also brings a steady (and sometimes surprising) financial burden. Beyond the obvious cost of pads, protective underwear, and skin-care products, there can be added expenses from laundry, missed work, caregiving needs, and medical visits. The good news: understanding where the costs come from is the first step toward reducing them—and getting the right treatment can be a cost-saver, not just a health improvement.

Help Shape NAFC's Community!

We’re planning a new NAFC community and would love your input! Take our short survey!

Get A Free EBook: 21 Ways To Manage Bladder Leaks!

Join Our Mailing List and Get a FREE EBook: 21 Ways To Manage Bladder Leaks!