Absorbent Product Survey 2021

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A Year Of Learning - Patient Perspectives on Absorbent Products

Since 2019, NAFC has been conducting annual “State of Incontinence” surveys in an effort to learn directly from patients what their experience with bladder and bowel disorders is like – how it effects them physically and emotionally, the impact it has on their relationships, how it influences quality of life, how they manage and treat their conditions and more.

This year’s survey addresses patient’s attitudes regarding absorbent products. Absorbents are often patients’ first option to manage leaks, and for many sufferers, they are the primary line of defense used to treat their incontinence.

While absorbent products are growing considerably as a product category and the stigma around their use is lessening, there remains a meaningful degree of confusion around product options and many patients still have reservations about their use.

a look inside…

Our 52-page survey is rich in content, with dozens and dozens of charts, graphs and infographics that provide clarity and insight on hundreds of data points related to absorbent use. You’ll find useful information on patient attitudes regarding performance, fit, use occasions, shopping preferences and more, all presented in a pleasing, highly readable format.

SOME HIGHLIGHTS FROM THE SURVEY…

There is A Strong Stigma Associated With Absorbent Products

  • The prevailing sense is that society looks down upon them or judges them for their need to wear absorbent products, due to many reported reasons. Nonetheless, most respondents say that this hasn’t stopped them from accepting what needs to be done and doing it.

  • Despite feeling protected when using an absorbent, many people also reported feeling embarrassed and self-conscious.

Usage Occasion(s)

  • While absorbent products are often a default option, most respondents said they use them in conjunction with other therapies.

  • A majority of respondents, both male, and female reported wearing absorbent products all the time, day and night.

  • A significant number of respondents, both male and female, have a set of preferred day and night products.

What Matters Most?

  • Attributes related to performance were ranked highest in terms of importance, while features that helped them to remain discreet followed closely behind.

Product attributes, purchasing, and innovation

  • Nearly half of all respondents reported being very satisfied with how well their products work, and most users reported that they were satisfied with their absorbents.

  • While efficacy is paramount, respondents across all income levels stated that they would be willing to pay a premium for the convenience, product selection, and discreteness offered with online shopping.

  • Finally, much like prescription medicines, absorbent products put an ongoing strain on household budgets. More than 30% of patients feel a significant impact on their bottom line.

PURCHASE YOUR FULL REPORT TODAY

Click here to purchase a downloadable copy of the full report in PDF format immediately. The content is designed to provide actionable insights for absorbent product manufacturers looking to address contemporary market needs and expectations, healthcare providers looking for a deeper understanding of their patients’ use of absorbents, retailers interested in learning more about purchase habits and product selection, and others in search of greater insight on the key drivers that motivate those living with incontinence.
CLICK HERE TO DOWNLOAD THE COMPLETE REPORT TODAY

SURVEY CONTENTS

  • Executive Director’s Letter

  • Survey Purpose and Goals

  • Focus and Methodology

  • Demographics

  • Income

THE STATE OF INCONTINENCE 2021 – ABSORBENT PRODUCTS

  • Executive Summary

  • Living with Incontinence

  • Symptom Profile

  • Stigma and Social Perception

  • The Value of Discretion

  • Absorbents & Clothing Choice

  • Absorbents & Relationship Status

  • Absorbent Product Features

  • Attributes – Product Preference

  • Attributes – Product Differentiation

  • Attributes – Discretion

  • Attributes – Technical Features

  • Satisfaction

  • Use Patterns

  • Day vs Night Use

  • Reusable Product Preferences

  • Use of Alternatives

SHOPPING FOR ABSORBENTS

  • Discovery & Purchase

  • Where are Purchases Made

  • Factors in Purchase Location

  • Factors in Product Choice

  • Identifying Product Preference

  • Financial Considerations


WANT TO SEE THE RESULTS FROM OTHER NAFC SURVEYS? CLICK ON THE LINKS BELOW!

2020 NAFC Survey – Talking With Your Doctor

2019 State Of Incontinence Survey Results

NAFC’s Fashion Week Survey Result

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