Lyndi Hirsch NAFC Board Member
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Lyndi Hirsch
Lyndi Hirsch is Chief Marketing Officer at AdhereTech, an industry leader providing adherence solutions impacting health outcomes through innovative technology and support. She joined AdhereTech in April of 2020 bringing her substantial pharmaceutical experience in commercialization and comprehensive expertise in product launches, Direct-to-Patient, Direct-to-Consumer and Digital marketing. Prior to joining AdhereTech, Lyndi was Head of Consumer Marketing at Dermira responsible for launching the award-winning campaigns, “Check Your Sweat” and “QBREXZA”. She spent the majority of her twenty five-year career launching specialty products in Neurology, Rheumatology, Nephrology, Endocrinology and Dermatology. Understanding the eventual and inevitable reliance the healthcare industry would have on digital and virtual communications, she made a career shift to Senior Vice President of Marketing Strategy for MedPage Today/Everyday Health from 2013 to 2017.
Lyndi enjoys sharing her experience and speaks regularly, including as a guest speaker at UC Santa Clara MBA program, Life Sciences Summits: Stanford Biotech, Wharton Biotech and virtual series during the pandemic, as well as being a featured speaker at multiple DTC Perspectives, Digital Pharma East, Digital Pharma West.
Community support is fundamental for Lyndi. In 2020 Lyndi joined the National Association for Continence (NAFC) Board of Directors. She has worked with Habitat for Humanity, Second Harvest Food Banks, Wounded Warrior Project, Lupus and Arthritis Foundations, National MS Society and has been a Patron Chair for The Race to Erase MS since 1997.
Lyndi graduated from the University of Northern Colorado with a BA in Human Communications and Public Relations. She is a native New Yorker who now lives on Long Island, close to family and with her black lab Tessa.
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Why Incontinence Supplies Can Be Hard to Get
If you or someone you care for relies on incontinence products, getting the right supplies shouldn’t require you to become an expert in insurance rules. Yet it can be difficult to understand what a health plan covers, which products are available, how many supplies are allowed, and what information is required. Learn why incontinence care and supplies can be difficult to access and how patients and caregivers can navigate coverage and find support.
