Lyndi Hirsch NAFC Board Member
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Lyndi Hirsch
Lyndi Hirsch is Chief Marketing Officer at AdhereTech, an industry leader providing adherence solutions impacting health outcomes through innovative technology and support. She joined AdhereTech in April of 2020 bringing her substantial pharmaceutical experience in commercialization and comprehensive expertise in product launches, Direct-to-Patient, Direct-to-Consumer and Digital marketing. Prior to joining AdhereTech, Lyndi was Head of Consumer Marketing at Dermira responsible for launching the award-winning campaigns, “Check Your Sweat” and “QBREXZA”. She spent the majority of her twenty five-year career launching specialty products in Neurology, Rheumatology, Nephrology, Endocrinology and Dermatology. Understanding the eventual and inevitable reliance the healthcare industry would have on digital and virtual communications, she made a career shift to Senior Vice President of Marketing Strategy for MedPage Today/Everyday Health from 2013 to 2017.
Lyndi enjoys sharing her experience and speaks regularly, including as a guest speaker at UC Santa Clara MBA program, Life Sciences Summits: Stanford Biotech, Wharton Biotech and virtual series during the pandemic, as well as being a featured speaker at multiple DTC Perspectives, Digital Pharma East, Digital Pharma West.
Community support is fundamental for Lyndi. In 2020 Lyndi joined the National Association for Continence (NAFC) Board of Directors. She has worked with Habitat for Humanity, Second Harvest Food Banks, Wounded Warrior Project, Lupus and Arthritis Foundations, National MS Society and has been a Patron Chair for The Race to Erase MS since 1997.
Lyndi graduated from the University of Northern Colorado with a BA in Human Communications and Public Relations. She is a native New Yorker who now lives on Long Island, close to family and with her black lab Tessa.
RELATED ARTICLES
Not All Leaks Are the Same: Understanding the Difference Between LBL (Light Bladder Leakage) and HBL (Heavy Bladder Leaks)
Most incontinence products on the market were made for Light Bladder Leakage (LBL), such as the occasional drip or the small dribble triggered by a sneeze or laugh. For millions of people, that’s not the full story. Heavy Bladder Leaks (HBL) involve larger volumes and/or multiple full releases throughout the day or night. Store-brand products, even those labeled “maximum” or “overnight”, aren’t designed to handle that level of need.
If products keep failing, it can start to feel personal. But when a product was never built for your reality in the first place, that’s not a personal failure. It’s a product gap.
Understanding the difference between LBL and HBL is the first step toward finding trusted protection that actually works.
Finding A Restroom Before It Becomes Urgent: A Free Tool That Can Help
For many people living with bladder or bowel symptoms, leaving home can involve more planning. than others may realize.A quick errand, a long commute, a road trip, a doctor’s appointment, a child’s school event, or
dinner with friends can all come with the same quiet question: Will I be able to find a restroom when I need one?
“Am I going to be heard here?” How to Advocate for Yourself and Get the Care You Deserve
Embarrassment. Frustration. Unanswered questions. For many people living with bladder or bowel conditions, these feelings can become just as challenging as the symptoms themselves.
In this episode of Life Without Leaks, we’re joined by board-certified urogynecologist Dr. Jannah Thompson and patient advocate Morgon for an honest and inspiring conversation about navigating the healthcare journey. Morgon shares his deeply personal story, from developing debilitating bladder symptoms as a young U.S. Marine to years of searching for answers, learning to advocate for himself, and ultimately finding treatments that transformed his life.
Not All Leaks Are the Same: Understanding the Difference Between LBL (Light Bladder Leakage) and HBL (Heavy Bladder Leaks)
Most incontinence products on the market were made for Light Bladder Leakage (LBL), such as the occasional drip or the small dribble triggered by a sneeze or laugh. For millions of people, that’s not the full story. Heavy Bladder Leaks (HBL) involve larger volumes and/or multiple full releases throughout the day or night. Store-brand products, even those labeled “maximum” or “overnight”, aren’t designed to handle that level of need.
If products keep failing, it can start to feel personal. But when a product was never built for your reality in the first place, that’s not a personal failure. It’s a product gap.
Understanding the difference between LBL and HBL is the first step toward finding trusted protection that actually works.