Lyndi Hirsch NAFC Board Member
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Lyndi Hirsch
Lyndi Hirsch is Chief Marketing Officer at AdhereTech, an industry leader providing adherence solutions impacting health outcomes through innovative technology and support. She joined AdhereTech in April of 2020 bringing her substantial pharmaceutical experience in commercialization and comprehensive expertise in product launches, Direct-to-Patient, Direct-to-Consumer and Digital marketing. Prior to joining AdhereTech, Lyndi was Head of Consumer Marketing at Dermira responsible for launching the award-winning campaigns, “Check Your Sweat” and “QBREXZA”. She spent the majority of her twenty five-year career launching specialty products in Neurology, Rheumatology, Nephrology, Endocrinology and Dermatology. Understanding the eventual and inevitable reliance the healthcare industry would have on digital and virtual communications, she made a career shift to Senior Vice President of Marketing Strategy for MedPage Today/Everyday Health from 2013 to 2017.
Lyndi enjoys sharing her experience and speaks regularly, including as a guest speaker at UC Santa Clara MBA program, Life Sciences Summits: Stanford Biotech, Wharton Biotech and virtual series during the pandemic, as well as being a featured speaker at multiple DTC Perspectives, Digital Pharma East, Digital Pharma West.
Community support is fundamental for Lyndi. In 2020 Lyndi joined the National Association for Continence (NAFC) Board of Directors. She has worked with Habitat for Humanity, Second Harvest Food Banks, Wounded Warrior Project, Lupus and Arthritis Foundations, National MS Society and has been a Patron Chair for The Race to Erase MS since 1997.
Lyndi graduated from the University of Northern Colorado with a BA in Human Communications and Public Relations. She is a native New Yorker who now lives on Long Island, close to family and with her black lab Tessa.
RELATED ARTICLES
From Postpartum to Postmenopause: The Conversations Women Need to Have
In this episode of Life Without Leaks, we’re joined by Dr. Barbara Frank of Harvard Medical School and Brigham and Women’s Hospital, along with Alex Fennell, co-founder of Attn: Grace, an innovative manufacturer of incontinence products.
Together, we explore the realities of bladder leaks and pelvic floor health during pregnancy, postpartum recovery, perimenopause and menopause, and we discuss why more women are finally beginning to talk more openly about their experiences.
The conversation covers:
• The connection between hormones, menopause and bladder leaks
• Why pelvic floor therapy is having a major moment
• The surprising relationship between pelvic floor tension and incontinence
• How products can impact skin health, comfort and UTIs
• The truth about hormone replacement therapy
• Why community and conversation matter so much in women’s health
Alex also shares the story behind Attn: Grace and the company’s mission to create cleaner, plant-based incontinence products designed to support women with comfort, dignity and confidence.
Whether you’re navigating postpartum recovery, menopause symptoms or simply looking to better understand pelvic health, this episode offers expert insights, practical advice and an encouraging reminder that no one should feel alone in these experiences.
Ask The Expert: From A Doctor’s Perspective What Are Some Common Questions You Hear?
If you’ve ever sneezed and held your breath hoping for the best, you’re not alone. Bladder leaks, pelvic floor issues, and the constellation of symptoms that go with them are incredibly common — and incredibly under-discussed. We sat down with two of our favorite experts who are changing the bladder leak conversation: Dr. Barbara Frank, Attn: Grace medical advisor and board certified OB/GYN, and Dr. Sara Reardon, pelvic floor physical therapist (and the woman your pelvic floor has been waiting to meet). They took turns asking each other the questions their patients ask most — and answered them with the same candor they bring to the exam room. They cover everything from how to prepare for postpartum, to what question to ask your own pelvic floor PT, to how to manage incontinence during menopause. This is a knowledge drop you don’t want to miss.
How Aging Changes Bladder Control — What Most People Don’t Expect
As an RN who’s worked in geriatrics for over 14 years, I know first hand that changes in bladder control can be a common part of aging. However, what I’ve also learned is that the treatment and management of these changes differ depending on whether they are due to aging or other conditions.
If you’re experiencing more frequent trips to the bathroom or sudden, intense urges to urinate, you might be wondering what is going on and what you can do about it. Let’s talk through some of the changes that might be going on in your body and how you can be better prepared to manage your bladder control.
From Postpartum to Postmenopause: The Conversations Women Need to Have
In this episode of Life Without Leaks, we’re joined by Dr. Barbara Frank of Harvard Medical School and Brigham and Women’s Hospital, along with Alex Fennell, co-founder of Attn: Grace, an innovative manufacturer of incontinence products.
Together, we explore the realities of bladder leaks and pelvic floor health during pregnancy, postpartum recovery, perimenopause and menopause, and we discuss why more women are finally beginning to talk more openly about their experiences.
The conversation covers:
• The connection between hormones, menopause and bladder leaks
• Why pelvic floor therapy is having a major moment
• The surprising relationship between pelvic floor tension and incontinence
• How products can impact skin health, comfort and UTIs
• The truth about hormone replacement therapy
• Why community and conversation matter so much in women’s health
Alex also shares the story behind Attn: Grace and the company’s mission to create cleaner, plant-based incontinence products designed to support women with comfort, dignity and confidence.
Whether you’re navigating postpartum recovery, menopause symptoms or simply looking to better understand pelvic health, this episode offers expert insights, practical advice and an encouraging reminder that no one should feel alone in these experiences.