Lyndi Hirsch NAFC Board Member
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Lyndi Hirsch
Lyndi Hirsch is Chief Marketing Officer at AdhereTech, an industry leader providing adherence solutions impacting health outcomes through innovative technology and support. She joined AdhereTech in April of 2020 bringing her substantial pharmaceutical experience in commercialization and comprehensive expertise in product launches, Direct-to-Patient, Direct-to-Consumer and Digital marketing. Prior to joining AdhereTech, Lyndi was Head of Consumer Marketing at Dermira responsible for launching the award-winning campaigns, “Check Your Sweat” and “QBREXZA”. She spent the majority of her twenty five-year career launching specialty products in Neurology, Rheumatology, Nephrology, Endocrinology and Dermatology. Understanding the eventual and inevitable reliance the healthcare industry would have on digital and virtual communications, she made a career shift to Senior Vice President of Marketing Strategy for MedPage Today/Everyday Health from 2013 to 2017.
Lyndi enjoys sharing her experience and speaks regularly, including as a guest speaker at UC Santa Clara MBA program, Life Sciences Summits: Stanford Biotech, Wharton Biotech and virtual series during the pandemic, as well as being a featured speaker at multiple DTC Perspectives, Digital Pharma East, Digital Pharma West.
Community support is fundamental for Lyndi. In 2020 Lyndi joined the National Association for Continence (NAFC) Board of Directors. She has worked with Habitat for Humanity, Second Harvest Food Banks, Wounded Warrior Project, Lupus and Arthritis Foundations, National MS Society and has been a Patron Chair for The Race to Erase MS since 1997.
Lyndi graduated from the University of Northern Colorado with a BA in Human Communications and Public Relations. She is a native New Yorker who now lives on Long Island, close to family and with her black lab Tessa.
RELATED ARTICLES
The life of a product tester for absorbent garments
Most of us never give a second thought to all the research, technology and testing that go into the products we use every day – even ordinary-seeming ones like protective garments for incontinence.
But behind every successful product there’s an enormous amount of ingenuity and persistence, and nobody knows that better than Gary Bauer. He’s a patient himself living with overactive bladder, but he’s also a product tester for Carer.
Gary provides them important feedback and insight on a number of their reusable garments, particularly their waterproof underpants. Listen today to learn more about what he’s learned, what he looks for and what he expects the future may hold when it comes to personal protection.
For more information about Carer and the full line of products they have available, visit them online today at CARERSPK.com.
Overactive Bladder in Men
Despite being incredibly common, Overactive Bladder is something that isn’t talked about nearly enough, and that’s especially true when it comes to men. Today’s guest is Dr. Bradley Gill, chief of surgery at Cleveland Clinic Hillcrest and Mentor Hospitals and a board-certified urologist, and he’s here to help us understand about the unique ways it impacts men’s lives and what can be done about it.
UTIs, Incontinence and Menopause – More of a Connection than You Might Realize
Do you have pain or burning when you pee? If so, you might have a urinary tract infection. They’re remarkably common. About 50% of women will develop one in their lifetime, and they get even more common as women get older and go through menopause. If you’re one of the 50% unlucky enough to come down with a UTI, this podcast is for you…
For more information about the National Association for Continence, click here, and be sure to follow us on Facebook, Instagram, Twitter and Pinterest.
The life of a product tester for absorbent garments
Most of us never give a second thought to all the research, technology and testing that go into the products we use every day – even ordinary-seeming ones like protective garments for incontinence.
But behind every successful product there’s an enormous amount of ingenuity and persistence, and nobody knows that better than Gary Bauer. He’s a patient himself living with overactive bladder, but he’s also a product tester for Carer.
Gary provides them important feedback and insight on a number of their reusable garments, particularly their waterproof underpants. Listen today to learn more about what he’s learned, what he looks for and what he expects the future may hold when it comes to personal protection.
For more information about Carer and the full line of products they have available, visit them online today at CARERSPK.com.
