Lyndi Hirsch NAFC Board Member
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Lyndi Hirsch
Lyndi Hirsch is Chief Marketing Officer at AdhereTech, an industry leader providing adherence solutions impacting health outcomes through innovative technology and support. She joined AdhereTech in April of 2020 bringing her substantial pharmaceutical experience in commercialization and comprehensive expertise in product launches, Direct-to-Patient, Direct-to-Consumer and Digital marketing. Prior to joining AdhereTech, Lyndi was Head of Consumer Marketing at Dermira responsible for launching the award-winning campaigns, “Check Your Sweat” and “QBREXZA”. She spent the majority of her twenty five-year career launching specialty products in Neurology, Rheumatology, Nephrology, Endocrinology and Dermatology. Understanding the eventual and inevitable reliance the healthcare industry would have on digital and virtual communications, she made a career shift to Senior Vice President of Marketing Strategy for MedPage Today/Everyday Health from 2013 to 2017.
Lyndi enjoys sharing her experience and speaks regularly, including as a guest speaker at UC Santa Clara MBA program, Life Sciences Summits: Stanford Biotech, Wharton Biotech and virtual series during the pandemic, as well as being a featured speaker at multiple DTC Perspectives, Digital Pharma East, Digital Pharma West.
Community support is fundamental for Lyndi. In 2020 Lyndi joined the National Association for Continence (NAFC) Board of Directors. She has worked with Habitat for Humanity, Second Harvest Food Banks, Wounded Warrior Project, Lupus and Arthritis Foundations, National MS Society and has been a Patron Chair for The Race to Erase MS since 1997.
Lyndi graduated from the University of Northern Colorado with a BA in Human Communications and Public Relations. She is a native New Yorker who now lives on Long Island, close to family and with her black lab Tessa.
RELATED ARTICLES
The Financial Impact of Incontinence: Costs You May Not See
Incontinence is often discussed in terms of symptoms and quality of life but for many people, it also brings a steady (and sometimes surprising) financial burden. Beyond the obvious cost of pads, protective underwear, and skin-care products, there can be added expenses from laundry, missed work, caregiving needs, and medical visits. The good news: understanding where the costs come from is the first step toward reducing them—and getting the right treatment can be a cost-saver, not just a health improvement.
Speaking Up About Incontinence
For many people living with bladder leaks, the hardest part isn’t the symptoms themselves.
It’s deciding to talk about them.
Bladder leaks can feel too small to mention, too embarrassing to explain, or not “serious enough” to justify a doctor’s visit. Many people quietly manage symptoms for years—adjusting their routines, limiting activities, and hoping things don’t get worse.
If this sounds familiar, you’re not alone. And you’re not wrong for feeling this way.
Incontinence by the Numbers
How common it is, why it’s increasing, and what an aging population means for patients and families
Incontinence is often treated as something people should keep private — but the reality is that it’s extremely common, and it affects millions of Americans every day.
As our population ages, especially with Baby Boomers entering older adulthood, more people are living with bladder and bowel control problems. That means more patients seeking answers, more caregivers providing support, and greater impact on families and the healthcare system.
Understanding the numbers helps reduce stigma — and reminds people that they are not alone and help is available.
The Financial Impact of Incontinence: Costs You May Not See
Incontinence is often discussed in terms of symptoms and quality of life but for many people, it also brings a steady (and sometimes surprising) financial burden. Beyond the obvious cost of pads, protective underwear, and skin-care products, there can be added expenses from laundry, missed work, caregiving needs, and medical visits. The good news: understanding where the costs come from is the first step toward reducing them—and getting the right treatment can be a cost-saver, not just a health improvement.