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Spotlight on: Attn: Grace
No Leaks. No Odor. No Irritation.*
“This is the best product I’ve ever used for urinary incontinence!” – Dolores D.
Attn: Grace – Bringing Women a Higher Standard of Care for Bladder Leaks
Founders Mia and Alex were inspired after watching their mothers struggle with conventional drugstore bladder leak pads—products that were bulky, uncomfortable, irritating to their skin, and rarely left them feeling dry.
And they weren’t alone. Research quickly revealed that many women experience itching, irritation, and ongoing discomfort from traditional bladder leak pads and briefs. Some even reported recurrent UTIs and incontinence-associated dermatitis (IAD), often linked to moisture and bacteria lingering against the skin when products fail to dry properly.
We were stunned that better options didn’t exist in incontinence care. So we set out to build one.
The Backstory
What We Discovered
Our research uncovered a troubling reality: many traditional bladder leak pads
- Rely on petroleum-based plastic top layers
- Are processed with chlorine, synthetic dyes, fragrances, and other unnecessary additives
- Can contribute to itching, irritation, and ongoing skin discomfort for many women
At the same time, conversations with materials scientists and industry experts made something else clear:
Bladder leaks are fundamentally different from periods.
Cotton works beautifully for menstrual blood—but urine has a completely different viscosity, flow, and absorption demand. Managing bladder leaks requires a product specifically engineered to absorb quickly, move moisture away from the skin, and dry fast.
So We Built What Didn’t Exist
A no-compromise solution designed specifically for bladder leaks—delivering the performance women need without the materials they don’t.
No bleach.
No synthetic dyes.
No petroleum-based plastic against your most sensitive skin.
No bulky, plasticky pads.
Just meticulously clean, plant-based, high-performance protection engineered to lock in leaks, dry quickly, and help keep skin comfortable—so you can move through your day with confidence and ease.
We routinely hear stories from women about how Attn: Grace has transformed their well-being and overall quality of life.
- From fewer UTIs and skin infections, less anxiety and worry about leaks, odor and irritation, being able to finally sleep better, exercise more, socialize and travel again – the list goes on.
We’re Here to Help You:
Pads:
From light dribbles to full-on gushes, we’ve got you covered. With 5 absorbency levels, our pads are designed for every kind of leak. Learn below to learn more.
Body Care:
Whether you’re managing bladder leaks or not, our body oil, barrier cream, deodorant, and wipes are designed to keep sensitive skin calm, clean, and supported – everywhere it matters.
What We Stand For
At Attn: Grace, doing better for women also means doing better for the world we live in. From our ingredients to our impact, every decision we make is grounded in care, responsibility and purpose.
We’re proud to be defining the gold standard in incontinence care.
What Customers are Saying
Ready to try Attn: Grace?
Get 20% off your first order with code NAFC20 on attngrace.com.
Prefer to shop in store? You can find us at:
Use our store locator to find at store near you.
* If you’re not satisfied with your order, we’ll make it right with our 60-day money-back guarantee. Valid on first-time orders placed through attngrace.com. One-time use per customer. Refunds must be granted approval by Attn: Grace customer service team.
