Featured Product Partner Because


Receive custom tools to help you manage your condition and get the latest in bladder and bowel health from NAFC!


because logo

We started Because in 2017 with a simple idea: to make it easier for our families and customers like you to get the products you need most. Whether you’re managing bladder leaks, irritated skin, or mobility challenges, we’re here to help make things a little bit brighter. 

That’s why we built a company with voices like yours to bring thoughtfully designed products just for you. We are proud to serve over 250,000 happy customers with bladder protection that (actually) works, mobility aids that help restore freedom, and personal care products that help keep you feeling good. 

Featured In

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See What People Are Saying About Because

“I always recommend Because Market’s underwear to my patients, especially to those with heavier leaks. It’s hard to find anything more absorbent and comfortable.”
Dr. I.K. Goumas
“You will not find a more absorbent, leakproof garment on the market! These underwear are a game changer. Do yourself a favor and try these.”
Joyce, 67
“I was pleasantly surprised at the capacity of your product and that the fit around my legs prevents spillover. Better than any product purchased at the stores. Glad I found you.”
Erika, 55
“This product has made a difference in my life. I no longer fear the embarrassment of accidental leakage. I know that what I am wearing will handle any leaks until I can take care of it.”
Pam, 62
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Verla, 55
because absorbent product features.

High Absorbency And The Comfort You Deserve

Up To 100% Leak Free

Our ComfortSeal design can hold up to 6 cups of liquid

Discreet Design Day & Night

Our form-fitting silhouette is invisible under clothes. From size small - XXL

Safe & Odor-Free

Our soft and airy fabric is latex-free, safe on sensitive skin, and locks in odor for maximum comfort.

image of woman holding a because market absorbent product.

Our 1% Pledge

group of women wearing because absorbent products.

We donate 1% of our sales to community organizations that support the health and wellness of older adults. 

To get your FREE Starter Pack of underwear or pads, visit https://BecauseMarket.com/NAFC. Just pay shipping.